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Salamfone launches Syariah compliant MVNO Service in Malaysia

SALAMFONE Sdn Bhd, a subsidiary of Kuwait’s Reach Telecom, today launched its mobile service here, modelled after the principles of Syariah.

In a statement today, the company said the Salamfone mobile service will operate using the Maxis network system and top-ups were available at the 7-11 outlets, Petronas stations, Shell stations and at the ATMs of RHB Bank, Bank Simpanan Nasional, CIMB and Kuwait Finance House.

Salamfone’s chief executive officer, Kamshul Kasim said four initial keymarkets that their mobile service will be aggressively marketed are Kedah, Perlis, Terengganu and Kelantan as these states had the highest concentration ofMuslim residents in Malaysia.

Based on the soft launches held on March 29 in Terengganu, April 2 in Kelantan and April 4 in Kedah, Kamshul said the interest in Salamfone waspositively encouraging with distributors eagerly snapping up stocks of SIM cards.

Salamfone is the world’s first Syariah compliant Mobile Virtual Network Operator, providing a new class of mobile services focusing on Islamic content. – BERNAMA

About Reach Telecom
Reach Telecom Holding KSCC is a Kuwait based closed share holding company. Reach Telecom’s ambition is to persue and build high growth opportunities within the telecom sector. Reach is consistently identifying niche opportunities within the GCC, Asia and East European markets for its expansion plans. It envisions building a portfolio of majority stakes in existing and Greenfield telecommunication companies and projects within its specified geographic region.

Reach Telecom has been identified as the pioneers and leaders in the Telecom industry. It has a strong presence in Asia and GCC and is now perusing ventures in the European markets.  It has been providing innovative communication technologies and platforms to MNO’s through its subsidiaries.

Reach Telecom  has most recently diversified by venturing into the MVNO (Mobile Virtual Network Operator) and MVNE (Mobile Virtual Network Enabler) telecom sector.

It is the first and the largest of its kind to start an Islamic based MVNO in Malaysia by partnering up with one of the largest Mobile Operators of Malaysia.

It is also the first MNVE in Asia to provide telecom infrastructure to upcoming light – medium MVNO’s.

Additional Resources

Its target community segment is the Muslim market. Guided by Shariah principles, they possible will be the first Shariah compliant telecom operator in the world. Salamfone has a signed MVNO agreement with Malaysia host telecom operator Maxis from September 2010. Most of their core systems and offerings are in place and they are currently in the process of ramping up their final go to market readiness. They are currently looking for good company people who will share in the same passion. They are also looking for an exceptional Muslim CEO to lead the company through the launch and regional expansion across the Asia Pacific and Middle East markets. Salamfone is a part of the Reach Telecom Holding group.
MVNO Networks : Maxis; Services : Prepaid; Status : Active

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Image Credit; Logo © Salamfone


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