Executive Summary (i)
This study presents the findings of research conducted by Macquarie University in association with amaysim Australia Pty Ltd into the switching attitudes and behaviours of mobile phone consumers in the Australian telecommunications market.
The research developed a ‘market performance index’ (MPI) of consumer perceptions towards the Australian market to assess how well the market is meeting the needs of the mobile phone service consumer. This MPI can then be directly compared to the performance of the mobile phone industry in the European Union.
The information in this study is designed to further investigate mobile phone user switching practices following issues highlighted by the Australian Communication Media Authority’s (ACMA) in its series of recent reports.
Download the following Report; Macquarie University report-State of the Mobile Nation & State of the mobile nation_amaysim
amaysim is changing the way people think about mobile plans, helping to uncap Australia. Founded in November 2010, amaysim is Australia’s first low cost mobile service provider. amaysim MOBILE BROADBAND, amaysim AS YOU GO and amaysimUNLIMITED deliver simplicity, fairness and the best value to mobile customers. Supported by a high quality, 100% Australian customer service centre and a self-service website, amaysim is delivered over the Optus 3G Mobile network.
amaysim won gold at the Money magazine Best of the Best 2012 awards for cheapest Postpaid Mobile Plan – High Usage for amaysim UNLIMITED and Cheapest Postpaid Mobile Plan - Low Usage for amaysim AS YOU GO.
amaysim SIM packs are available at www.amaysim.com.au or from over 12,000 retail outlets including 7-Eleven, Harvey Norman, Woolworths Petrol, Caltex, Newslink, Dick Smith, Myer, Coles Express, Franklins, Coles, Australia Post and many more. Keep up to date with amaysim at www.facebook.com/amaysim, www.amaysim.com.au/blog and twitter.com/amaysimAU.
amaysim was introduced to Australia in November 2010 by a group of successful entrepreneurs with a proven international track record in Australia, Europe, the United States, South America and Asia. amaysim’s European Founders previously launched a similar business, simyo, a mobile company that grew quickly to become a market leader in its category in Germany, Spain, France, Belgium and The Netherlands.
MVNO; Networks: Optus; Services: Prepaid; Status: Active: New MVNO launched Nov, 2010
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Image Credit; Logo © Macquarie University / amaysim
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