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Telefonica Spain’s Social Network Tuenti hits 15 mln registered users

Tuenti, the Spanish social network owned by Telefonica, reports it has reached 15 million registered users.

Comscore data has published that over the past three months, Tuenti had an average of 10 million active monthly users with nearly 6 million individual monthly users connect to their Tuenti profile through one of Tuenti’s native mobile applications, while other 1.4 million users connect through the company’s mobile site at m.tuenti.com.

Tuenti
Tuenti is a Spain-based, invitation-only private social networking website that has been referred to as the “Spanish Facebook.” Tuenti, pronounced in Spanish, sounds like Twenty in English. The name, however, actually comes from “tu enti[dad],” meaning “your entity.” The site is targeted at the Spanish audience, and is currently accessible only to those who have been invited. Tuenti features many tools common to social-networking sites. It allows users to set up a profile, upload photos, link videos and connect with friends, recently a chat application has been added. Many other utilities, such as the ability to create events, are also offered. Unlike similar social networking sites which feature banner advertisements, Tuenti has opted out of these traditional forms of “noisy” and obstructive advertising. Now Google Zeitgeist‘s 2009 listed the Tuenti as in Third fastest-rising global search. Google’s 2008 Zeitgeist report listed Tuenti as the year’s fourth fastest-rising global search term, and Alexa Internet ranks the site as the sixth most visited in Spain. It is currently estimated that there are more 9,2 million users, making it the country’s most popular social network. Zaryn Dentzel, one of its founders, stated that they intend to focus on Spanish users more before possibly expanding to other countries. The site targets users in specific regions to improve its click-through rates, which have reached as high as 40%. In 2010 Telefonica purchased Tuenti and launched an MVNO Division.
MVNO; Network: Telefonica Movistar; Services: Prepaid; Status: Active


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