The WWF is the latest organisation to launch its own branded MVNO with the promise of donating 10% of call revenues to conservation. The charity has partnered with Cognatel and Digital Spring Mobile using Vodafone’s network to offer SIM-only deals on Wildlife Mobile. Digital Spring is said to be taking less profit than it usually would in order to ensure call rates remain competitive.
WWF Wildlife Mobile is operated by UK Mobile Virtual Network Operator, Digital Spring Mobile delivering 99.7% UK wide coverage on the Vodafone Network.
The new service from WWF targets the large UK audience of environmentally aware consumers, promising ‘every conversation helps conservation’ with 10% of the net revenue from all call, text and data usage on the service going directly to WWF UK to help its global conservation work.
Customers of WWF Wildlife Mobile do not have to compromise on price. The service offers customers cheaper standard rates than the major networks as well as packages of voice, text and data that make it one of the best value SIM-only offerings on the market. The roll out of Post Pay monthly tariffs is planned for later in the year.
WWF’s Communications and Fundraising Director, Tobin Aldrich said,
“Most people use a mobile phone; by using WWF Wildlife Mobile customers can save money on their mobile bill whilst generating funds for WWF to help safeguard the natural world – it’s a perfect win-win.”
In addition to an unrestricted revenue stream this service will yield a raft of additional benefits to WWF
“Innovation in mobile fundraising is key. Not only does WWF Wildlife Mobile give us an unrestricted revenue stream, it also provides us with a compelling new channel through which to communicate with both existing and potentially new supporters.” Said Tobin Aldrich.
WWF Wildlife Mobile is operated by UK MVNO, Digital Spring Mobile, which manages all aspects of the new service in partnership with WWF.
“The Mobile market is worth over £15bn per annum and we’ve seen a significant increase in the demand for products and services that deliver genuine social or environmental benefits. Now is the perfect time for charities to tap into this market and we’re absolutely delighted to be working with such an innovative organisation as WWF. The power of the brand and its resonance to ethical consumers makes WWF Wildlife Mobile an exceptional fund raising proposition.” explains Digital Spring Mobile Co-founder, Robert Jolliffe
For more information about Digital Spring Mobile and how charities can benefit visit http://digitalspringmobile.co.uk
WWF is one of the world’s largest independent conservation organisations, with more than five million supporters and a global network active in more than one hundred countries. We’re working to create solutions to the most serious environmental issues facing our planet, so that people and nature can thrive. Through our engagement with the public, businesses and government, we focus on safeguarding the natural world, tacking climate change and changing the way we live. Find out more about our work, past and present at www.wwf.org.uk
Digital Spring Mobile works with charities to create and operate fully branded mobile services for new and existing supporters, generating an on-going, unrestricted revenue stream without the requirement for additional resource. See: http://www.digitalspringmobile.co.uk/
WWF says that Wildlife Mobile won’t cost more than other major networks to use – and, in some cases, works out better – with pay-as-you-go rates 30 per cent cheaper. Bolt-on data can be bought as an extra. Pre-pay monthly bundles start with the Penguin at £9.50 per month for 200 minutes and 500 texts. The cheapest package with mobile internet is Penguin + Data at £15.50 for 500 MB. The top package, Rhino + Data, is £37 for 1600 minutes, 2500 texts and 1GB of internet.
You don’t sign a contract so you have to renew your bundle each month. All of these packages come with free Wildlife minutes for people to call their green-minded friends.
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Image Credit; Logo © WWF
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