i-wireless takes billing in-house with Redknee – increasing ARPU and building brand loyalty

redknee-featWhen Mobile Virtual Network Operator (MVNO) i-wireless rolled out a loyalty rewards scheme for the Kroger family of retail outlets in the US, it experienced delayed rating and billing issues with significant revenue leakages. More importantly, it left the customers across 2,200 of Kroger’s US stores feeling short-changed and frustrated at not being able to cash in their credits.

As loyalty schemes went, it failed to deliver. Rather than rewarding their customers, it ran the risk of alienating a loyal customer base. i-wireless acted swiftly to reverse a damaging situation by turning to billing specialist Redknee to provide a converged billing solution to enable it to take control of its own billing operations.
By instigating its own low cost billing and rating solution, within a few short weeks the loyalty programme was back on track. Processes that took between two hours and two days now took just minutes. Customer calls to the complaint centre dropped significantly and satisfaction levels increased across the country.

The service has proved to be so flexible, i-wireless is now acting as an MVNE and providing a multi-tenancy agreement to other wholesale providers to plug into its state-of-the -art converged billing solution. Redknee’s out-of-the-box solution provides i-wireless with a robust set of partner management tools and back-office support to operate totally independently.

Laurie Tappel, i-wireless Operations Director, said: “We selected Redknee for its unparalleled reputation to enable operators to enhance the subscriber experience. Much of our success can be attributed to the agility and reliability of the Redknee platform. In the first six months of operation, we have yet to experience an outage. That’s great for us operationally, but even better for our customers.”
Join Us at PrepaidMVNO’s US Networking Event in Chicago on the 16th of May, 2013


Additional Resources
Access Category = USA and see posts & articles, or alternatively Subscribe to the US News Feed, or our Main Site Feed.

To View current USA MVNO Companies, please use the following Resource

Image Credit; Logo © REDKNEE

All trademarks mentioned in this release are the property of their respective owners

Share
Please take our Survey to help improve the site.5f7232aa8d37115b23583a025e20ef22
BROKEN Link, inaccurate Information, please contact us, and we will check it, and Fix It!
For those of you looking wanting to be included in our site; please use the following Contact Form. If you are an International Roaming MVNO Provider, and want to be included in our upcoming listings, and expose, then please complete the following form.


Copyright policy: All content on this site are the copyright of MVNO Dynamics, unless cited or stated. However, we view them as an important resource for bloggers and journalists, and are excited to contribute to the democratization of information on the Internet. So our reproduction policy is as follows: You may quote up to 400 words of any of our posts, and articles on the condition that you attribute the credit to MVNO Dynamics and either link to the original article or to www.prepaidmvno.com. All other use is prohibited. PrepaidMVNO will not be liable for any errors or omissions in this information. This site does not mean to harm, or encourage to harm any companies or person(s). Please Refer to our Legal Disclaimer for further information.