European MVNO, LycaMobile has now launched its latest MVNO in the United States using T-Mobile’s Network
The new MVNO has launched its service in 18 states, taking its international presence to 16 countries.
Areas served by the MVNO now include New York, Florida, Texas and California with a national advertising campaign set to support the launch.
The firm – which currently has around 30 million customers in Europe and Australia – claims it is the first ‘full MVNO’ to launch in the US.
Lycamobile has acquired over 30 million customers across Europe and Australia in just 7 years and the company is the leader in its market in most of the countries it operates in. Its compelling low cost international and national calls mobile service has proved popular with customers who wish to stay in touch with families and friends across the world. The expansion to the USA will increase the company’s presence to 16 countries. The company’s triumphs in the European market have been well documented; the addition of Germany to its portfolio in 2012 ensured Lycamobile has greater coverage of the
European population than any other mobile operator. A subsequent move into Ireland and Portugal served to embed Lycamobile’s footprint across Europe covering over 80% of the EU population and giving customers access to a network which provides high quality affordable international calls.
The USA launch will offer strong national advertising, compelling targeted customer segment campaigns, competitive offers and powerful trade marketing with major retailers across the various States.
Subaskaran Allirajah, Chairman, Lycamobile comments: “Since opening discussions surrounding a launch in the US, the appetite for our proposition has been overwhelming. It is this enthusiasm for the service that has led to our biggest launch yet and on 18th March 2013, low-cost international calls from Lycamobile will be available across the country.
“As the first full MVNO to launch in the United States, this is a milestone operation both for Lycamobile and for American customers who we look forward to helping connect with their loved ones across the world.”
The $39 ‘unlimited plan” includes unlimited Nationwide talk, text and 100MB of 4G Data + $10 (free unlimited International Calling to over 50 destinations)
The $49 ‘unlimited plan” includes unlimited Nationwide talk, text and 250MB of 4G Data + $20 (free unlimited International Calling to over 50 destinations)
Standard Calls for the Pay-As-You Go are billed at $0.04 per min, $0.04 for each SMS, and data is billed at $0.06 per MB.
As per Lyca’s style, its International rates are priced at the low cost, price sensitive user, with calls to India, and China billed at $0.01, while Pakistan is billed at $0.08, Bangladesh at $0.03 and Nigeria is billed at $0.05.
Interestingly, the New MVNO has access to T-Mobie’s LTE network.
For further details please check Lycamobile’s homepage.
Download the Official Press Release: Press release – Lycamobile US Launch
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