Amazon Kindle (UK edition)
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Amazon Kindle is a m2m/MVNO which uses Host network Vodafone
The Amazon Kindle is a series of e-book readers produced by www.amazon.com. Amazon Kindle devices enable users to shop for, download, browse, and read e-books,newspapers, magazines, blogs, and other digital media via wireless networking. The hardware platform, developed by Amazon.com subsidiary Lab126, began as a single device and now comprises a range of devices – most using an E Ink electronic paper display capable of rendering 16 tones to simulate reading on paper while minimizing power consumption.
This is how it works: when you buy a Kindle 3G you receive an eBook reader (or tablet as is the case with the Kindle Fire) with mobile data access enabled and ready to use. You can turn the Kindle 3G on, select a book online from the Amazon store using its browser and have it delivered in seconds, without ever coming close to a computer. This also includes subscriptions – newspapers, magazines and blogs.
At no moment you have to sign a contract with a mobile operator. You don’t actually even need to know which mobile operator is your Kindle connecting to, or how much they charge for the content download (mobile data charges are already included in the book price). You don’t have to insert a SIM card in your Kindle 3G (there isn’t even a visible access to it). It’s ready to use out of the box. All you know is that Amazon is sending the book to you “over the air”, automatically charged to your Amazon account.
Amazon has relationships with more than one hundred operators all over the world, which deliver its e-books and other content to Kindles via their 3G networks. It’s not the traditional MVNO relationship — Amazon only charges customers for the e-book download, not a monthly subscription fee — but it’s an MVNO relationship just the same. It also happens to be the MVNO scenario that best fits Amazon’s retail business strategy.
Amazon has outsourced all aspects of manufacturing for the Kindle in the UK to Qualcomm, including the MVNO management.
Company Description: Amazon.com, Inc. (Amazon.com) operates retail Websites and offers programs that enable third parties to sell products on its Websites. The Company’s retail Websites include www.amazon.com, www.amazon.ca, www.amazon.de, www.amazon.fr, www.amazon.co.jp, www.amazon.co.UK, www.joyo.com, www.shopbop.com and www.endless.com. Amazon.com also provides services for third-party retailers, marketing and promotional services, and Web services for developers. In addition, the Company operates other Websites, including www.a9.com and www.alexa.com that enable search and navigation and www.imdb.com, a movie database. Amazon.com has organized its operations into two principal segments: North America and International. The North America segment includes www.amazon.com and www.amazon.ca. The International segment includes www.amazon.co.UK, www.amazon.de, www.amazon.fr, www.amazon.co.jp and www.joyo.com. In May 2007, Amazon.com acquired www.dpreview.com, a site for digital camera information and reviews.
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