DIN-CUBE-RED-w2 Profiled in Dynamic Intelligence Network (DIN)

Becoming a Differentiated MVNO #MVNOIS

gintel-logosource GINTEL Blog

The subject of how to achieve differentiation in the crowded MVNO market is gaining traction. Many are discussing how to move beyond being simply a low-cost option and how to attract higher ARPU customers. There are several approaches, sometimes based on brand extension and specific consumer groups.

Another approach is to target enterprise and SME customers. We have a number of MVNO customers who are doing just that. Having observed the success of MNOs in focusing on enterprise and SMEs, MVNOs are becoming aware of the opportunity this presents – both in terms of securing revenue and in terms of achieving differentiation.

The simple fact is that, while enterprise and SME customers need mobility, they are also cost conscious. They want to obtain the best value and will seek the provider that best meets their needs. This can be a traditional MNO and it can also be an MVNO.

Most MVNOs don’t often deploy infrastructure or value added services. But it’s easy for them to do so as part of their agreements with the host MNO. The question is, what kind of service will help MVNOs most easily and quickly target enterprise and SME customers, and which will generate the best ROI.

Enterprise and SME users need enhanced communication services. They want to have features such as those available from a PBX, conferencing, messaging and so on – but without the cost of investing in any premises-based equipment.

With Gintel’s Mobile Cloud UC platform, that’s exactly what MVNOs can offer. They can deliver advanced PBX, conferencing and messaging functionality via any mobile device, and offer extra features to smartphone users via intelligent client applications – but without CAPEX from the customer.

It works both ways too – so the MVNO can deploy services in an OPEX model and grow according to the success of their business. MVNOs can select the services they want to deploy, tailored to their marketplace and leverage a mature, turnkey solution that enables them to get to market fast and secure rapid ROI.

Instead of struggling to identify growth opportunities or competing on price alone, MVNOs have an alternative. Deliver a differentiated service for which there is proven demand, using applications from a leading vendor that has years of proven success and stability.

Why not talk to Gintel and find out how MVNOs can achieve differentiation and build a business focused on enterprise and SME customers?

source link via Becoming a Differentiated MVNO #MVNOIS

Share
Image Credit(s): (c) All trademarks mentioned in this release are the property of their respective owners

Please take our Survey to help improve the site.5f7232aa8d37115b23583a025e20ef22
BROKEN Link, inaccurate Information, please contact us, and we will check it, and Fix It!
For those of you looking wanting to be included in our site; please use the following Contact Form. If you are an International Roaming MVNO Provider, and want to be included in our upcoming listings, and expose, then please complete the following form.


Copyright policy: All content on this site are the copyright of MVNO Dynamics, unless cited or stated. However, we view them as an important resource for bloggers and journalists, and are excited to contribute to the democratization of information on the Internet. So our reproduction policy is as follows: You may quote up to 400 words of any of our posts, and articles on the condition that you attribute the credit to MVNO Dynamics and either link to the original article or to www.mvnodynamics.com. All other use is prohibited. MVNO Dynamics will not be liable for any errors or omissions in this information. This site does not mean to harm, or encourage to harm any companies or person(s). Please Refer to our Legal Disclaimer for further information.