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Millennial Media’s Mobile Intel Series, launched in June 2011, provides brands with insights into the mobile advertising industry and guidance on how best to utilize mobile. The insights are built from Millennial Media’s own platform observations and campaign data; coupled with third-party research.
Volume 5: Consumer Goods
The fifth volume of the Mobile Intel Series features an in-depth look at mobile advertising in the Consumer Goods industry. The report contains insights on who the mobile consumer goods audience is, how they interact with mobile devices, and how consumer goods brands are approaching the mobile advertising space.
Download this Report: MIS Vol5 Consumer Goods (pdf)
About Millennial Media
Millennial Media is the leading independent mobile advertising and data company. As an independent company, Millennial Media commands an impressive share of the mobile display advertising market. The company’s technology, tools and services also power some of the largest companies in the media business today. Millennial Media is committed to growing the mobile advertising marketplace by becoming the preferred partner to all advertisers seeking to reach mobile consumers, all application and media developers seeking to maximize ad revenue, and all mobile operators seeking to further monetize their networks. The company has received numerous industry awards including the 2010 OnMedia Top Private Company in Digital Media and the 2010 Stevie for the Most Innovative Company. Please visit http://www.millennialmedia.com for more information. Join MM’s Facebook community, or follow them on Twitter @millennialmedia. Mobile developers can visit http://developer.millennialmedia.com/ to learn more about monetizing their apps.
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