Grupo Éxito Deploys Redknee to Launch Colombia’s

redknee-featSOURCE: Redknee Solutions Inc

First Retail-Based MVNO
Grupo Éxito Launches Mobile Business to Increase Revenue and
Improve Customer Loyalty

TORONTO – – Redknee Solutions, Inc. (TSX:RKN), a leading provider of business-critical billing and customer care software and solutions, is pleased to announce that it has launched its cloud-based converged billing and customer care solution for Éxito Mobile, the first MVNO in Colombia to be launched by a retailer. Éxito Mobile is part of Grupo Éxito, and is owned by the French multi-national corporation, Groupe Casino. The launch signifies an emerging approach by retailers and consumer brands in the Latin American market to drive new revenue and launch innovative services through an agile Software-as-a-Service-based (SaaS) converged billing and customer care solution, which provides a low-risk investment strategy.

Carlos Bedoya Gómez, Éxito Mobile´s Director commented:
“The launch of Éxito Mobile is a major milestone in Grupo Éxito’s strategy to develop a one-stop shop for all of our customers’ needs. In order to achieve the best possible launch to the market, we selected Redknee for its unparalleled domain expertise, scalability and flexibility, and combined technology and managed services support.”

Éxito Mobile has launched in the Colombian market on Tigo’s nationwide network by leveraging Redknee’s cloud-based solution. In addition to providing Éxito with a commercial model that provides flexibility while it grows, Redknee’s expertise in managing an end-to-end converged billing solution will allow Éxito to concentrate on launching and expanding its brand to the market with effective customer acquisition campaigns. Redknee’s billing and customer care platform offers an integrated promotions engine along with powerful business intelligence and analytics that will enable Éxito to gain deeper insight into subscriber usage. Redknee’s integration with Éxito’s customer loyalty program will also enable Éxito to drive customer revenue by offering cross-store promotions, launch incentives and reward customer loyalty.

Lucas Skoczkowski, Redknee’s CEO commented:
“Redknee is pleased to support Éxito’s launch of its mobile operation to the market as part of its expansion strategy for its retail brand. Redknee’s offering provides a full suite of MVNO capabilities, allowing retailers to concentrate on launching innovative services and delivering a superior customer experience. At Redknee, we continue to invest in developing cloud-based and on-premise real-time monetization solutions that enable service providers to increase revenues and grow profitability.”

Redknee’s end-to-end, cloud-based converged billing and customer care solution addresses real-time converged billing, rating and charging with integrated policy, promotions, analytics and business intelligence for the operator’s data, voice and messaging services, including advanced CRM capabilities, dealer portal and innovative customer care and self-care solutions. Redknee’s solution is built on the Microsoft platform, which includes Microsoft Dynamics CRM, SQL Server and Windows Server.

Tracy Issel, general manager, Worldwide Retail, Consumer Goods, Hospitality and Travel, Microsoft Corp. commented:
“Today’s consumers expect an experience that is personal, unified, and differentiated. We are excited to support Redknee and Éxito in delivering these experiences. Microsoft technologies and partner solutions, like those provided by Redknee, help companies like Éxito achieve faster time to market and improve the subscriber experience.”

Redknee’s solution provides MVNE/Os with the agility and scalability to support future growth strategies and new business models, with a complete hosted and managed cloud-based platform.

Forward-Looking Statements
Certain statements in this document, including the ability of Redknee’s products to allow the service provider to launch and expand its brand, to gain deeper insight into subscriber usage and to drive consumer revenue, may constitute “forward-looking” statements which involve known and unknown risks, uncertainties and other factors which may cause our actual results, performance or achievements, or industry results, to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. When used in this document, such statements use such words as “may,” “will,” “expect,” “continue,” “believe,” “plan,” “intend,” “would,” “could,” “should,” “anticipate” and other similar terminology. Forward-looking statements are provided for the purpose of providing information about management’s current expectations and plans relating to the future. Persons reading this news release are cautioned that such information may not be appropriate for other purposes.

Such forward-looking statements include the statements regarding financial and other projections as well as statements regarding Redknee’s future plans, objectives or performance for the current period and subsequent periods and regarding the markets for our products. These statements reflect current assumptions and expectations regarding future events and operating performance and speak only as of the date of this document. Forward-looking statements involve significant risks and uncertainties, should not be read as guarantees of future performance or results, and will not necessarily be accurate indications of whether or not such results will be achieved. A number of factors could cause actual results to vary significantly from the results discussed in the forward-looking statements, including, but not limited to, the inability of Redknee’s products to perform as expected, a material adverse change in the affairs of Redknee, and the factors discussed under the “Risk Factors” section of Redknee’s most recently filed AIF which is available on SEDAR at www.sedar.com and on Redknee’s web-site at www.redknee.com. Other unknown or unpredictable factors or underlying assumptions subsequently proving to be incorrect could cause actual results to differ materially from those in the forward-looking statements.

Although the forward-looking statements contained in this document are based upon what Redknee believes are reasonable assumptions, Redknee cannot assure investors that our actual results will be consistent with these forward-looking statements. Redknee assumes no obligation to update or revise these forward-looking statements to reflect new events or circumstances, except as required by securities law.

About Redknee
Redknee is a leading global provider of innovative communication software products, solutions and services. Redknee’s award-winning solutions enable service providers to monetize new services, business models and content and to deliver a comprehensive customer experience. Redknee’s revenue and subscriber management platform provides innovative converged billing, charging, customer care, and payments solutions for voice, messaging and data services to over 200 service providers in over 90 countries. Established in 1999, Redknee Solutions Inc. (TSX: RKN) is the parent of the wholly-owned operating subsidiary Redknee Inc. and its various subsidiaries. References to Redknee refer to the combined operations of those entities. For more information about Redknee and its solutions, please go to www.redknee.com

For additional information please contact:

Redknee Solutions:
Ashleigh Young, Corporate Communications
+1 905 625 2733

David Charron, Chief Financial Officer
+1 905 625 2943

Investor Relations:
Matt Glover or Michael Koehler
Liolios Group, Inc.
+1 949 574 3860

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