DIN-CUBE-RED-w2 Profiled in Dynamic Intelligence Network (DIN)

Tuenti Móvil’s Exclusive Messaging App Uses No Data

TUENTI-FTTechCrunch‘s Mike Butcher wrote about Tuenti Móvil today. Tuenti Móvil is a new Spanish MVNO open to users across Europe offering a “clever” messaging app that lets customers “call, chat, and share without using data or phone credit.”

BBM kept RIM afloat in the 18-24-year-old market for a few of years.

The idea of a carrier offering an exclusive app to customers was in the news this week (see: AT&T’s walkie-talkie app for business users). From a platform perspective, BBM kept RIM afloat in the 18 to 24-year-old market for a few of years (2008-2010).

Tying a social network to the Tuenti MVNO is definitely a clever approach to drawing in more customers. They’ve provided a social space for people to stay in touch with friends and family and dedicated a full 1GB per month for people to use it.

The Tuenti Móvil app looks simple and easy to use, and the price is right!

The real appeal is that you still have access to the app for 30 days even if you’ve reached your data limit. The app looks simple and easy to use. The messaging is restricted to 140 characters but you can share photos and select your audience (all your contacts, close friends or a single contact). It’s a strong blend of Twitter and Facebook in its most basic form, but it provides the communication you need and the price is right!

If all my friends were on the same, free messaging app, I would consider switching carriers for it.

Having friends and family who all use different platforms for communication can be frustrating. If you’re texting one person, calling another, emailing, using Skype or Google hangout and connecting through Facebook, you start having scattered correspondence. If all my friends were using the same single platform for calling, chatting and sharing and we were being offered free access, I think I would jump on board pretty quick, even if it meant switching carriers.

Take-home message for carriers and retailers: There should be some kind of incentive for a customer to sign up/buy from you. There’s only so much competition that can occur with rate plans and add-ons and various features, but having a unique service that is specific to a carrier and offers real value to the customer makes a big difference.


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