7 in 10 People in the UK Now Own a Smartphone

Deloitte consumer review 2.img_assist_custom-225x242 
The number of smartphone owners has reached 72% in the UK, growing by 14% in the last 10 months alone, according to research from Deloitte.

Generation Y – those aged around 25 to 30 – are the most likely to own a smartphone, at 89%, and are considered a key target for mobile marketers. But Generation Z – those aged 16 to 24 – follow closely with 85% smartphone ownership, and these people are the happiest group to use apps for shopping rather than going in store, at 48%.

More than half, 54%, of 54 to 65-year olds now own a smartphone too. Gen Z are also more likely to use their phone for search, 59% compared to 34% on average, and to prefer that their search is relevant to their location, at 52% versus 40% overall.

Half of the 1,000 people surveryed said they have used their handset to make a purchase, while 57% have checked product availability. Mobile payments are increasingly perceived as more convenient by shoppers, Deloitte’s Consumer Review research found, as 31% have already used an online wallet, with 12 per cent venturing into contactless payments.

The survey was carried out in May by TNS, on behalf of Deloitte, among people in the UK between the ages of 16 and 64.

Share
Please take our Survey to help improve the site.5f7232aa8d37115b23583a025e20ef22
BROKEN Link, inaccurate Information, please contact us, and we will check it, and Fix It!
For those of you looking wanting to be included in our site; please use the following Contact Form. If you are an International Roaming MVNO Provider, and want to be included in our upcoming listings, and expose, then please complete the following form.


Copyright policy: All content on this site are the copyright of MVNO Dynamics, unless cited or stated. However, we view them as an important resource for bloggers and journalists, and are excited to contribute to the democratization of information on the Internet. So our reproduction policy is as follows: You may quote up to 400 words of any of our posts, and articles on the condition that you attribute the credit to MVNO Dynamics and either link to the original article or to www.prepaidmvno.com. All other use is prohibited. PrepaidMVNO will not be liable for any errors or omissions in this information. This site does not mean to harm, or encourage to harm any companies or person(s). Please Refer to our Legal Disclaimer for further information.