The MVNO will from tomorrow offer the iPhone 4, 4S and 5 on a range of sub-£20 tariffs
Carphone Warehouse MVNO Talkmobile said it aims to double its contract customer base to one million by April 2014 by increasing its range of sub-£20 tariffs.
The company is set to launch several new tariffs tomorrow as it hopes to capitalise on what it says is “significant growth” in the £20 and under mobile contract market. It will also offer the iPhone for the first time.
These will include £17.50 for an iPhone with 150 minutes, 5,000 texts and 200Mbs of data. Upfront costs will vary according to model, with the iPhone 4 costing £49, iPhone 4S £149 and iPhone 5 £229 on the £17.50 plan.
For £20, customers can get the iPhone 4 with no upfront cost and 250 minutes, 5,000 texts and 500Mbs of data.
Four other tariffs will be launched, including one costing £23 that offers 500 minutes, 5,000 texts and 500Mbs of data, with the iPhone 4 free on this plan. The iPhone 4S and 5 cost £69 and £189 respectively on this plan.
On the most expensive, £30 plan (250 minutes, 5,000 texts and 500Mbs), the iPhone 4S is free and the iPhone 5 costs £29.
Talkmobile said high-priced monthly tariffs are putting people off buying a smartphone. According to Ofcom, 42 per cent of the UK population are yet to adopt the latest technology.
In a statement on the news, Talkmobile said it has increased its UK contract customer base by over 200 per cent in the last 12 months, to more than 500,000.
It said a number of these customers had been converted from prepay plans.
Talkmobile managing director Aman Bhachu said: “As a business, we’re committed to giving customers choice, making high-value smartphones affordable so everyone can benefit from the latest technology – something our customers are asking for. Our new suite of deals will get the
latest mobile technology into the hands of our customers without breaking the bank.”
source link via Talkmobile to double customers to 1m by April 2014 :: Mobile News
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The company launched in 2007, first offering just four payment plans before expanding into a wider range of tariffs and products.
CPW’s original MVNO was called Fresh Mobile and used to run on the one2one/T-Mobile network. Fresh was discontinued in 2010 in favour of TalkMobile.
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