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Australian MVNO Virgin Mobile Updates Brand Image, and offers New Incentives

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Virgin Mobile today showed off its new branding, adding purple and shifting its focus to a new “customer-focused approach.”

Australian Advertising site B&T has reported that Virgin Mobile Australia has updated its colours, by introducing purple to its palette and has a new emphasis to be more customer-focused.

“After 12 years in the market, our customers are more mature and we need to ensure we grow up with them,” Nicole Bardsley, director of brand and communications, said.

“Our new brand acknowledges this maturity, while recognising the value of our customers place on our connection to the Virgin Family.”

New product have also been added with incentives to customers who renew their contracts for 24months, or equivalent to customers who opt for the Irresistible Plan which cost AU $140 will receive a return international flights to locations such as Vanuatu, Fiji or New Zealand and/or a new phone on offer 12 months into their contract.


Havas, Starcom and One Green Bean worked on the repositioning along with brand agency Generation Alliance.


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