DIN-CUBE-RED-w2 Profiled in Dynamic Intelligence Network (DIN)

Australian MVNO Virgin Mobile Updates Brand Image, and offers New Incentives

Virgin Mobile today showed off its new branding, adding purple and shifting its focus to a new “customer-focused approach.”

Australian Advertising site B&T has reported that Virgin Mobile Australia has updated its colours, by introducing purple to its palette and has a new emphasis to be more customer-focused.

“After 12 years in the market, our customers are more mature and we need to ensure we grow up with them,” Nicole Bardsley, director of brand and communications, said.

“Our new brand acknowledges this maturity, while recognising the value of our customers place on our connection to the Virgin Family.”

New product have also been added with incentives to customers who renew their contracts for 24months, or equivalent to customers who opt for the Irresistible Plan which cost AU $140 will receive a return international flights to locations such as Vanuatu, Fiji or New Zealand and/or a new phone on offer 12 months into their contract.

Havas, Starcom and One Green Bean worked on the repositioning along with brand agency Generation Alliance.

australia_flag_map-ftAdditional Resources
To View Category = Australia, please use the following Resource, or alternatively view the Australia‘s RSS News Feed, or our Main Site Feed.

To See current Australian MVNO Companies, please use the following Link.

Image Credit; Logo © Virgin Mobile AU

All trademarks mentioned in this release are the property of their respective owners

Technorati Tags: Mobile, Blogging, Blogs, Phones, Technology


Image Credit(s): (c) All trademarks mentioned in this release are the property of their respective owners

Please take our Survey to help improve the site.5f7232aa8d37115b23583a025e20ef22
BROKEN Link, inaccurate Information, please contact us, and we will check it, and Fix It!
For those of you looking wanting to be included in our site; please use the following Contact Form. If you are an International Roaming MVNO Provider, and want to be included in our upcoming listings, and expose, then please complete the following form.

Copyright policy: All content on this site are the copyright of MVNO Dynamics, unless cited or stated. However, we view them as an important resource for bloggers and journalists, and are excited to contribute to the democratization of information on the Internet. So our reproduction policy is as follows: You may quote up to 400 words of any of our posts, and articles on the condition that you attribute the credit to MVNO Dynamics and either link to the original article or to www.mvnodynamics.com. All other use is prohibited. MVNO Dynamics will not be liable for any errors or omissions in this information. This site does not mean to harm, or encourage to harm any companies or person(s). Please Refer to our Legal Disclaimer for further information.