DIN-CUBE-RED-w2 Profiled in Dynamic Intelligence Network (DIN)

Research Suggests Joyn Struggles As Operators Partner With OTT Providers

source RealWiretyntec-ft1

29% of mobile operators surveyed believe GSMA offering Joyn is not the solution to successfully compete with messaging service providers such as WhatsApp and Skype

London, 13 August 2013: GSMA-backed standard Joyn is struggling to drive significant operator support, limited by its complexity and slow speed to market, according to new research by mobilesquared and mobile interaction service provider tyntec.

The international survey among more than 40 MNOs (mobile network operators) and MVNOs (mobile virtual network operators) reveals that only 7% of these mobile operators now believe Joyn is the solution to combat the threat of Over The Top (OTT) voice and messaging services such as Facebook, Skype and WhatsApp. A further 29% of operators believe that Joyn had the potential to be the solution, but it has taken too long to launch — seven years from concept to commercial launch compared to six months for WhatsApp. Of the operators surveyed, 29% believe Joyn is not the solution. In addition 36% are uncertain of the impact the GSMA-based standard will have on their ability to tackle OTT players.

Qualitative research supports these figures with operators citing that, for Joyn to truly challenge the global OTT powerhouses, it would need to have a similar global offering, which would only be achieved if every mobile operator signs up to the scheme – and the belief across the industry, and not just among mobile operators, is that this will not happen.

WhatsApp presents greatest threat to operators’ revenues
Although Joyn is struggling, interest in providing OTT-type services is on the increase, with 36% of mobile operators partnering with OTT providers, up from 32% in 2012. This is despite the fact that MNOs and MVNOs still consider OTT services to pose a real threat to their revenues. 36% of operators believe WhatsApp presents the greatest threat, followed by Google and Facebook, which both received 21% each of mobile operators’ responses, and was followed by Apple with 14%. Interestingly, Skype only attracted 7% of mobile operator responses.

José Garcia, Vice President of Sales & Carrier Relations for tyntec commented, “Operators have to act now if they want to off-set their declining voice and SMS revenues. Because Joyn is looking less favourable, many mobile operators are now looking into alternative OTT strategies and have moved away from blocking or imposing surcharges or lowering the quality of the service. Instead of creating their own OTT solution, they are now looking into new opportunities by expanding their A2P SMS offering or partnering with OTT providers. Both options allow them to participate in the success of OTT services and open up new revenue streams.”

Operators generating revenues from off-net access to OTT
For over 10 years, tyntec has been successfully working with international telecommunication service providers and internet companies, helping them achieve mutually beneficial partnerships. By partnering with tyntec, operators can generate revenues from off-net access provided to OTT in various ways such as renting mobile phone numbers, additional SMS services, voice and data traffic or branded app services.

tyntec can identify any traffic stream that is hitting the operator’s network on a signalling level. This full transparency and control of the incoming traffic stream is a pre-condition for operators to provide connectivity to OTT services.

Note to editors:

  • Marketed by the GSMA, Joyn is the consumer brand name given to Rich Communication Services enhanced (RCS-e). RCS-e is an upgrade that marks the transition of messaging and voice capabilities from Circuit Switched technology to an all-Internet Provider world. For consumers, it has the potential to combine voice and SMS with instant messaging or chat, live video sharing and file transfer across all devices and networks.
  • The research was compiled by analyst house mobilesquared. This original research was conducted between May and June of 2013 via international interviews with over 40 MNOs and MVNOs by means of an online survey, desktop research, personal contact in conferences and meetings as well as the observations of the analyst while attending conferences and events.

About tyntec
tyntec (http://www.tyntec.com/) is a mobile interaction specialist, enabling businesses to integrate mobile telecom services for a wide range of uses – from enterprise mission-critical applications to internet services. The company reduces the complexity involved in accessing the closed and complex telecoms world by providing a high quality, easy-to-integrate and global offering using universal services such as SMS, voice and numbers.

Founded in 2002, and with more than 150 staff in six offices around the globe, tyntec works with 500+ businesses including mobile service providers, enterprises and internet companies.

About mobilesquared
mobilesquared is the best provider of intelligence and insight on the mobile sector. We excel at conducting dynamic research and writing amazing copy. Our core team of journalists-turned-analysts have been covering the mobile space since phones were like bricks, and this experience allows us to analyse and strategise our findings and transform into outstanding reports for clients, whether for internal use (e.g. market positioning) or external (e.g. white papers, quarterly publications), even presentations. And because we’re small, we’re flexible, completely independent, and very cost-effective. Learn more about how we can help you by paying our site a visithttp://www.mobilesquared.co.uk/

Press contact tyntec
Caroline Dreier
+49 89 202 451 110

Press contact PR agencies for tyntec
Parys Communications (UK)
Patrick Herridge / Anthony D’Alton
+44 208 875 7960 / +44 208 875 7973

Barokas Public Relations (US)
Frances Bigley
+1 206-264-8220

Image Credit; Logo © tyntec

All trademarks mentioned in this release are the property of their respective owners

Technorati Tags: Mobile, Blogging, Blogs, Phones, Technology


Image Credit(s): (c) All trademarks mentioned in this release are the property of their respective owners

Please take our Survey to help improve the site.5f7232aa8d37115b23583a025e20ef22
BROKEN Link, inaccurate Information, please contact us, and we will check it, and Fix It!
For those of you looking wanting to be included in our site; please use the following Contact Form. If you are an International Roaming MVNO Provider, and want to be included in our upcoming listings, and expose, then please complete the following form.

Copyright policy: All content on this site are the copyright of MVNO Dynamics, unless cited or stated. However, we view them as an important resource for bloggers and journalists, and are excited to contribute to the democratization of information on the Internet. So our reproduction policy is as follows: You may quote up to 400 words of any of our posts, and articles on the condition that you attribute the credit to MVNO Dynamics and either link to the original article or to www.mvnodynamics.com. All other use is prohibited. MVNO Dynamics will not be liable for any errors or omissions in this information. This site does not mean to harm, or encourage to harm any companies or person(s). Please Refer to our Legal Disclaimer for further information.