Over-the-top (OTT) players have been seen as something of a thorn in the side of carriers, since their arrival in the market heralded an end to the exclusivity they held over the customer relationship. Research shows that nearly half of 16-24 year olds use apps like Skype and FaceTime to reduce phone bills, eroding carriers’ core voice revenues. Furthermore, bandwidth-hungry services like YouTube place a huge drain on network capacity, forcing carriers to invest in infrastructure to support demand and maintain customer experience.
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