Orange sees clear market in South Africa

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Despite a potential acquisition that may count against would-be mobile virtual network operators (MVNOs), a regulatory landscape that does not foster new mobile players, and the silo mentality of SA’s network operators, Orange sees a clear market for its entry as a meaningful competitor in the future.

This is according to Orange Horizons MD Sébastien Crozier, speaking about market consolidation within SA’s telecoms sector, spectrum and MVNO opportunities in the country.
Orange Horizons is the subsidiary set up at the beginning of the year – a bid by Orange to seek out new opportunities in countries where the group is not already present as a mass-market telecoms provider.

Leveraging its sponsorship of the Africa Cup of Nations from January to February this year, Orange started making inroads in SA – initially without investing in infrastructure – via an online presence, a retail partnership with Nashua Mobile, and a limited number of telecoms products for travellers.

Since then, says Crozier, and after gauging local consumers’ reactions and the French telecoms giant’s potential place in the market, Orange has grown optimistic about its chances of realising its ultimate South African goal: becoming a fully-fledged MVNO with a range of mobile, Internet and value-added services on offer.

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