Dutch, MVNO, Youfone, OTT TV
Dutch MVNO Youfone has launched its new OTT TV service Youfone TV. The service offers around 100 live TV channels as well as a range of VoD content. The company targets 160,000 customers for the service within three years.
YoufoneTV is available bundled with broadband at up to 100 Mbps with optional fixed telephony. It includes features such as 7-day catch-up library, free recording and live pause, and free access to the Fox Sports 1 Eredivisie channel with top Dutch football.
The basic package with 21 channels can be expanded with various packages of five, ten or more channels on a monthly basis. Both the TV and broadband and the triple-play packages are offered the first six months for just EUR 19.95 per month. It then costs EUR 39.95 per month based on a 12-month contract. Customers taking mobile services from the operator receive an extra discount of EUR 19.95.
Youfone aims to develop a second source of revenues with the TV platform. It follows the company’s takeover of Mobicross in March, which gave it an initial foothold in the fixed and TV market.
The company is using the Huawei Video Cloud platform to power the service, which is available both on a TV decoder and mobile apps. A smart TV app is also in development and is expected to launch in October, initially for LG and Samsung TVs.
The company plans to add more content to the service in the near future, and is in the last phase of negotiations for adding channels such as Ziggo Sports, director Valentijn Rensing told Telecompaper. The VoD library includes mainly kids content and documentaries to start but Youfone also plans to add films to rent, he said.
The head of Youfone expects the target of 160,000 customers for the TV service within three years will not be difficult. He said the new offer is competitive, with a wide range of modular options for customers for how they want to receive the service, a lower price than most other providers on the market, and a faster and more attractive interface for customers than many other services.
An important target group is people moving house, which number around 700-800,000 per year in the Netherlands. Many young people are also interested in taking a smaller TV package in which they can change channels each month, Rensing said. Youfone does not plan a major above-the-line marketing campaign for the service, but instead will work work major distributors and comparison sites. This is expected to support growth of around 3,000 customers per month. After the first quarter, the company will evaluate its progress to see whether changes are needed in the distribution.
Youfone originally targeted a launch during the summer, but building the TV platform and licensing content took longer than expected in some cases, according to Rensing. Huawei adapted the platform to a number of the company’s requests, including a greater focus on smart TVs, as decoders are expected to disappear from the market within a few years, he said.