Israel’s mobile communications market is one of the most competitive in the region, with four operators in a saturated market. In the last year, the market has seen substantial merger and acquisition activity as players battle for position in the converging industry. Competition levels were further increased with the granting of Israel’s first MVNO licence in June 2010 followed by a further six licences granted, and a further seven pending regulator approval. The difficulties of growth through new customer acquisition and voice tariff competition have led the operators to focus on mobile data, regularly launching of new value-added products and extending their offerings to provide bundled services including fixed-line. We have listed the granted MVNO licensed Companies and also the companies that have tendered the request for licensing. If you have updated information about the companies listed below, or are not listed then please send an email to: mvnolist (at) prepaidmvno (dot) com.

View a Brief Overview on the Israeli Telecommunications Market or; Download
The Israel Ministry of Communications official “Communications Report“, published in 2008.

Israel Mobile Operators(+972)
Cellcom Israel Ltd
Mirs
Partner Communications Company Ltd aka ORANGE
Pelephone Telecommunications Co.

Access Category = Israel and see posts & articles, or alternatively
Subscribe to Israels’ RSS News Feed.

*Use the Menu Above, to Jump to the Respective Countries Listing Page

** Pop Up Blockers may disable Menu


Azi Communications
Azi Communications Ltd. is a subsidiary of Tlzr Inc. The company is a sister company of international telecommunications services Latelaze Ltd aka SMILE 012, which received an international operator license last Month. The company is 100% held by the Sela family. Dudi Sela, the Patriarch of the Sela family tried to purchase Xphone018 but withdrew his offer at the last minute. Another company, “Block Sthil” is also held by the Sela Group, making it, Israel‘s biggest Reseller (Not branded but working on the Pelephone‘s Network) and current serving around 10,000 workers from Thailand and the Philippines. 
MVNO; network: Pelephone; MVNE: Not Announced; Services: Not Announced; Status: Licensed Pending Approval.

Alon Cellular a.ka. YouPhone
Alon started off as a young and dynamic fuel company, opening its first filling station in Israel in 1993. Today Alon is a multi-billion holding company operating in the energy and retail sectors under leading brand names in Israel and the U.S. The Alon Group is potentially the most serious group to enter into the Israeli MVNO/Teleco Market today. They current own and run the YOU consumer Club. The YOU Consumer Club Program incorporates all the MEGA branches and sub branches. The Dor Alon Gas Stations: A Joint venture with CAL; a credit card company and financial services company. This group was rumoured to be negotiating with the VIRGIN Group to establish their brand in Israel. However, based on research from various sources, it seems that Alon Cellular was/is only paying for consulting efforts to Virgin for helping them formulate a strategy and plan.
MVNO; network: Partner Communications Company Ltd aka ORANGE; MVNE: Not Announced; Services: Prepaid; Status: Licensed Approved & Launched.

Bynet Semeh
Bynet Semeh is a outsourcing IT service provider, IT manpower, networking services and information security systems company and a subsidiary of Rad-Bynet Group which is controlled by the Zysapel brothers. Bynet Semeh’s agenda is to be an MVNE Provider but also intends to provide their own group’s Cellular Requirements (est.5000 employees).
MVNO; network: Not Announced; MVNE: Not Announced; Services: Not Announced; Status: Licensed Approved, Planning Stage.

Back to Top

Carmel Advanced Communications
This company recently filled for its license 2 days ago and a 100% subsidiary of “ Brimag” which has the Israeli Franchise for LG Handsets in Israel and the Traklin Hashmal chain that sells consumer electronics & White Goods.
MVNO; network: Not Announced; MVNE: Not Announced; Services: Not Announced; Status: Licensed Pending Approval.

Cellact
Cellact has received a MVNO licence from Israel‘s Communications Ministry to offer mobile phone services. Created in 2000, Cellact has up to now specialised in mobile messaging for businesses, organisations and mobile operators. It paid ILS 1 million for the mobile service licence and also posted a ILS 10 million guarantee from its own assets. According to information available on the market, the company will aim its mobile service at the business sector.
MVNO; network: Not Announced; MVNE: Not Announced; Services: Not Announced; Status: Licensed Approved.

Free/Perry Telecom
Purchased by Shlomo Shmeltzer who owns one of the biggest car rent companies in Israel; ‘ Shlomo Sixt‘. Perry/Free Telecom has it’s own infrastructure (billing, HLR, etc) to provide VOIP services over a dedicated client application. As part of a marketing trial license they will acquire up to 8500 customers. A few months ago, Free has signed an agreement with Netvision to offer its rates & services to Netvision’s customers. It is still not clear whether Free Telecom intends to offer its services as an MVNO using its brand, or if it will resell its technology, and provide a sub-MVNO licence to companies who intends to enter the cellular market.
MVNO; network: Pelephone Telecommunications Co.; MVNE: Not Announced; Services: Not Announced; Status: Licensed Approved, Planning Stage.

Gali Phone
Gali Phone is a new company established by Tamir Avigdor, Founder and CEO of  Sip.im. Like Free Telecom, this company also has a Marketing trial license.
MVNO; network: Not Announced; MVNE: Not Announced; Services: Not Announced; Status: Licensed Pending Approval.

Back to Top

Home Cellular
The Teleco company “do it yourself‘ Retail chain – Home Center. The Home Center Retail chain has roughly 41 branches and has a few hundred thousands footfall every month. Currently, the Home Center is selling white labeled handsets under their brand: Hmobile. View their handset offering here. The following article (In Hebrew) explains their joint offering with Pelephone
MVNO; network: Pelephone; MVNE: Not Announced; Services: Not Announced; Status: Licensed Approved, Planning Stage.

Israel Post
The Israeli Post will not be able to receive its license until they get an approval to open a subsidiary company. The Israeli Post plan, would be to model’s itself after Italian MVNO Poste Mobile
MVNO; network: Not Announced; MVNE: Effortel; Services: Not Announced; Status: Licensed Pending Approval.

Ituran Location & Control
Ituran is an leading Israel‘s Vehicle Monitoring company which is publicly traded on the TLV: ITRN stock market. Ituran provides tracking services using location data from satellites and other communications systems. Their products includes the detection of suspected stolen vehicles, management and control of cargo and vehicles for personal security. In recent years, the company is providing navigation services to private clients through applications for mobile phones. 
MVNO; network: Not Announced; MVNE: Not Announced; Services: Not Announced; Status: Licensed Approved, Planning Stage.

Back to Top

Marathon 018 
Xphone 018 is Israel‘s smallest ILD which was purchased by Hezi Bezalel who own’s “marathon“. Marathon has also applied via the Ministry of Communications for the fifth MNO licence together with MIRS which is under auction.
MVNO; network: Not Announced; MVNE: Not Announced; Services: Not Announced; Status: Licensed Pending Approval.

Rami Levi
Rami Levi is the owner of his company and it is a public traded company, which is ranked as the third largest retail group in Israel. His company “Shivuk Hashikma“claims to have roughly 150,000 people subscribed to the “Consumer Club Program” and is aiming to reach 200,000 by the close of 2010.
MVNO; network: Pelephone Telecommunications Co.; MVNE: Not Announced; Services: Not Announced; Status: Licensed Approved, Planning Stage.

T2T communications
See the following Article
MVNO; network: Not Announced; MVNE: Not Announced; Services: Not Announced; Status: Licensed Approved, Planning Stage.

Telecom 365
Rami Shavit heads the strongest retail body in Israel. Hamashbir is a group of companies under the “Hamashbir 365″ banner which has 35 branches, while ‘New Pharm’ has 54 branches. Hamashbir current runs a Member Club ProgramCibus card‘ and ‘Members Club 365‘ with roughly 460,000 households, who pay membership fee of $100 per annum.
MVNO; network: Not Announced; MVNE: Not Announced; Services: Not Announced; Status: Licensed Approved, Planning Stage.

Back to Top

Israel Telecommunications Overview Expand to

Israel: 4G and Multiplay to Drive Growth in a Mature Telecom Market offers a precise profile of the country’s telecommunications, media, and technology sectors based on proprietary data from Pyramid’s research in the market. It provides detailed competitive analysis of both the fixed and mobile sectors, tracks the market shares of technologies and services, and monitors the introduction and spread of new technologies.

Over the next five years, the majorty of growth in the Israeli telecom market will arise from fixed and mobile broadband, VoIP, and pay-TV. “As the ability to offer multiplay services becomes more important in the Israeli market, operators look for mergers or partnerships that will allow them to expand their product ranges. Differentiation through discounted bundles and value-added services becomes vital,” says Kerem Arsal, Analyst at Pyramid Research. “With 85 percent of households having fixed broadband access and the proliferation of 3G networks by all mobile players, the market is ripe with opportunities for convergence and multiplay offers,” indicates Arsal. As data usage gains increased importance and the IP-based networks roll out, the opportunities for convergence will be rich.

“Recent announcements for upcoming 4G and LTE networks will provide numerous opportunities (we expect LTE subscriptions to reach around 12 percent in 2015). In Israel‘s highly competitive market, vendors will also find lucrative opportunities to help operators who are currently considering and/or delivering attractive content, particularly multiplay offerings,” he adds. “New and soon-to-be-licensed MVNOs provide further opportunities to virtual network enablers. Finally, when the MoC issues mobile WiMax licenses, vendors can look forward to new WiMax rollouts,” says Arsal.

The Israeli telecom market is relatively stable in terms of size, with growth projected to go from $6.9bn in 2010 to $7.1bn in 2015. However, we observe that the Israeli telecom market is currently changing as data revenue is growing to substitute for declining revenue generated by circuit-switched voice services. Accordingly, mobile data and fixed broadband Internet will grow at CAGRs of 13.4% and 7.8%, respectively, between 2010 and 2015, while fixed voice drops by more than half and the mobile voice market shrinks by about $0.5bn during the same period. The rise of data services will be driven on the mobile side by an aggressive race among the operators to expand their 3G subscriber bases. On the fixed side, growth of data will be propelled by the introduction of IP-based next-generation networks by the incumbent Bezeq, while the phase-out of the circuit-switched networks gains speed.


Resources

Israel Regulator: Israel Telecommunications Ministry

Download The Israel Ministry of Communications “Promotion of Competition Report“.


This Page has recently been updated on: 15th of Feb, 2011