Asda, Mobile Virtual Network Operator, EE
LONDON (Alliance News) – BT Group PLC said Wednesday that UK supermarket chain Asda Stores Ltd, owned by the US’s Wal-Mart Stores Inc, has extended its mobile virtual network operator with EE.
This agreement is an extension of a previous five-year contract inked by EE, which has since been acquired by BT, in August. This now covers to the end of 2020.
The new deal will include access to 4G services for the first time, and will allow Asda Mobile customers access to these services from the spring.
“With Asda stores boasting a footfall of 19 million customers, we have a terrific opportunity to help Asda Mobile to significantly grow its business and customer base,” said Chief Executive Officer of BT’s Wholesale & Ventures arm Gerry McQuade in a statement.
Shares in BT were up 1.1% at 309.15 pence Wednesday midday.
4G on its way for ASDA Mobile customers as it extends its MVNO partnership with BT